ON – How to Join the ON Product Testing Program and Try Shoes for Free
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If you love running, performance sneakers, or simply want to experience innovative footwear before anyone else, the Swiss brand ON offers a unique opportunity through its product testing program. This program allows selected participants to try ON shoes for free, provide feedback, and even influence future designs.
In this guide, you’ll discover how the ON testing program works, how to join, and tips to increase your chances of being selected.
What Is the ON Product Testing Program?
The ON testing program is an exclusive initiative designed for runners, athletes, and enthusiasts who want to experience pre-release or prototype shoes. Selected testers receive ON shoes for a limited period, use them in real-world conditions, and provide detailed feedback to the brand.
The purpose of the program is to collect real feedback on:
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Comfort and fit
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Durability during runs
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Cushioning and responsiveness
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Performance under different conditions
This allows ON designers and engineers to refine their products before full market release, ensuring every shoe delivers optimal performance.
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Step 1 – Sign Up for the Program
To participate, visit the official ON website and locate the product testing section. You will typically need to:
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- Create an ON account with your email and personal details
- Provide your shoe size and preferred model types
- Share your running habits: distance, frequency, type of terrain
- Mention your athletic experience level: beginner, intermediate, or advanced
Tip: Accuracy matters — ON selects testers whose profiles closely match the intended use of the shoe. Honest information increases your chances of being chosen.
Step 2 – Get Selected and Receive Your Shoes
Once selected, ON will send you a pair of pre-release or prototype shoes. The package usually includes:
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Instructions for testing: recommended distances, conditions, and use
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Timeline: most tests last 4–6 weeks
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Feedback forms: digital surveys or online forms to submit your experience
In many cases, the shoes must be returned after the testing period. However, some programs allow testers to keep the shoes depending on the campaign.
Step 3 – Test the Shoes and Submit Feedback
During the test period, it’s essential to:
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Use the shoes regularly in the conditions specified
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Observe performance details: comfort, cushioning, traction, and overall fit
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Document your experience: take notes on your runs, mileage, or specific issues
At the end of the test, ON requires you to submit a comprehensive feedback report, often through online surveys or forms. Your input helps refine the final product for the global market.
Step 4 – Tips to Increase Your Chances
Since spots are limited, here’s how to stand out:
- Complete your profile in full – Include accurate activity levels, terrain types, and shoe sizes.
- Stay active with the brand – Participate in ON events, social challenges, and community runs.
- Respond quickly to invitations – ON testing opportunities fill fast; early responses are critical.
- Provide detailed, honest feedback – Quality feedback increases your chance of being selected for future tests.
Step 5 – What You Gain
Even if you must return the shoes, being an ON tester gives you:
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Early access to innovative products
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Direct impact on product design
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Experience testing shoes that haven’t hit the market yet
For running enthusiasts, the opportunity to test ON shoes is valuable — both to try new technology and to participate in improving future models.
The ON product testing program is more than a giveaway — it’s a collaboration between the brand and the runner. Testers get to experience shoes before anyone else, share insights that influence final designs, and connect with a global community of athletes.
Ready to join? Visit the ON Product Testing page, sign up with your profile, and stay alert for your invitation. Your next pair of free ON shoes could be just a few clicks away.
