NEW BALANCE – How to Join the Wear Test Program and Try Shoes for Free

If you love sneakers, running, or just want to experience new New Balance products before anyone else, the brand’s Wear Test Program is a golden opportunity. This program allows participants to receive pre-release shoes and apparel for free, test them in real-world conditions, and provide feedback that directly influences future designs.

In this guide, you’ll learn how the program works, how to apply, and how to maximize your chances of getting selected.

What Is the New Balance Wear Test Program?

The Wear Test Program is an official initiative by New Balance to gather real-world feedback on prototype or pre-release products. Participants get:

• Sneakers or apparel before public release

• Instructions for testing, including recommended use and duration

• The chance to submit detailed feedback to New Balance

The program helps the brand refine comfort, fit, durability, and performance, ensuring each new release meets high standards. While most products need to be returned after testing, participants experience them completely free during the trial period.

Step 1 – Apply to Become a Tester

The first step is to submit an application via the official New Balance Wear Test Program page. You’ll typically need to provide:

1. Personal information – name, email, location
2. Shoe and clothing sizes
3. Activity level – running, gym, casual wear, or athletic sports
4. Experience level – beginner, intermediate, or advanced

Tip: Accuracy is key. New Balance matches testers with products based on your activity profile and size. Being honest improves your chances of selection.

Step 2 – Get Selected and Receive Your Free Product

Once selected, you’ll receive an email confirming your participation. The package usually includes:

• Pre-release shoes or apparel

• Instructions for usage and testing period

• Feedback forms or surveys

Test periods often last 4–6 weeks. During this time, participants are expected to use the products regularly and follow the testing guidelines provided by New Balance.

Step 3 – Test the Products

While using the product, pay close attention to:

• Fit and sizing – is it true to size?

• Comfort and cushioning – how does it feel during activity?

• Performance – traction, support, and durability

• Any issues or standout features – both positive and negative

Keeping notes and recording experiences makes feedback more detailed and useful, increasing your chances for future testing opportunities.

Step 4 – Submit Your Feedback

After the testing period, you must submit your feedback to New Balance. This usually involves filling out online surveys detailing your impressions of the product. Key points to include:

• Comfort and fit ratings

• Performance evaluation in real conditions

• Suggestions for improvement

Your feedback is critical to the development process, and quality responses increase your likelihood of being selected for future programs.

Step 5 – Benefits of Joining the Program

Even if you must return the products, participants gain:

• Hands-on experience with pre-release New Balance shoes or apparel

• The opportunity to influence product design

• Priority access for future testing programs

For many enthusiasts, the experience itself — trying cutting-edge sneakers or gear before they reach the market — is as valuable as keeping the product.

The New Balance Wear Test Program is perfect for runners, athletes, or sneaker lovers who want to experience new products for free and contribute to the creation of future releases. By applying, providing accurate details, and submitting thoughtful feedback, you not only get the chance to wear New Balance innovations first but also become part of a community that helps shape the brand’s next big releases.

Ready to join? Visit the New Balance Wear Test Program page, complete your profile, and get ready to test your next pair of free sneakers or apparel — while helping shape the future of New Balance products.

GO TO NEW BALANCE WEBSITE