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If you’re a fan of Nike and love being the first to experience new shoes, apparel, or gear before anyone else, the Voice of the Athlete program is your golden ticket. This unique initiative lets real athletes, fitness lovers, and everyday users test Nike products for free — offering valuable feedback that helps shape the brand’s future designs.

In this guide, you’ll learn exactly how to join, how the program works, and how to increase your chances of being selected. Let’s dive in.

What Is the Voice of the Athlete Program?

Nike’s Voice of the Athlete is an exclusive product testing program where selected participants receive prototype or pre-release Nike products to use, review, and report on. The goal is simple: Nike wants to understand how its shoes, clothing, and gear perform in real-world conditions — not just in a lab.

Participants are a mix of runners, basketball players, gym enthusiasts, and even casual users. The data and feedback they provide help Nike engineers and designers fine-tune every detail — from comfort and fit to durability and performance.

And the best part? It’s 100% free to join.

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Step 1 – Apply to Become a Nike Product Tester

The process starts at the official Nike Product Testing website. You’ll need to fill out an application form that includes:

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  • Your shoe and clothing sizes

  • The types of sports or activities you participate in

  • How often you train or exercise

  • Your location and contact information

Once submitted, Nike reviews your profile to see if it matches an upcoming test. Don’t worry if you’re not an elite athlete — Nike looks for all types of consumers, including beginners.

Tip: Be honest about your activity level and preferences. Nike uses this data to match you with the right tests.

Step 2 – Get Selected and Receive Your Free Products

If chosen, you’ll get a confirmation email followed by a package with your free Nike items — usually shoes, apparel, or accessories. These products may be prototypes or unreleased models, so you might be among the first people in the world to try them.

Each test includes:

  • Usage instructions (how long to wear, in what conditions, etc.)

  • A testing timeline (typically 2–8 weeks)

  • A return or feedback schedule

In most cases, the items are returned after the testing period so Nike can inspect them for wear and performance data. Occasionally, testers get to keep certain products, especially apparel.

Step 3 – Submit Your Feedback

Once your testing period is over, Nike will ask you to submit a detailed report about your experience. Expect to answer questions like:

  • How comfortable was the product?

  • How did it perform in real use?

  • Were there any issues or standout features?

Your feedback goes directly to Nike’s product development teams. It’s your chance to literally influence the next Air Max, Pegasus, or Dri-FIT line!

Tips to Get Accepted Faster

Many people apply, but not everyone is chosen right away. Here’s how to stand out:

  1. Complete your profile fully – Nike prefers detailed applications.
  2. Stay active – Update your activity info regularly.
  3. Respond quickly to emails – Open test invitations often fill fast.
  4. Be consistent – The more accurately you report, the more likely you’ll be invited again.

What You Get from the Program

Even if you have to return the test items, you gain:

  • Free access to Nike’s newest innovations before public release

  • Direct connection with Nike designers through your feedback

  • Priority consideration for future testing rounds

  • Exclusive member perks if you join the Nike Membership (like free shipping and product drops)

For many participants, the experience is worth more than the product itself. You get to see behind the scenes of how the world’s leading sports brand creates its performance gear — and play a part in making it better.

The Nike Voice of the Athlete program isn’t a giveaway — it’s a collaboration. You’re not just getting free stuff; you’re helping shape the next generation of Nike products.

If you’re passionate about fitness, innovation, or simply love Nike, this is your chance to join an exclusive global community that gets early access, insider perks, and a voice that truly matters.

Ready to start? Visit the official Nike Product Testing page, sign up, and keep an eye on your inbox — your next pair of free Nikes might be closer than you think.

GO TO NIKE WEBSITE

Sibele Batista

Architect and content creator focused on design, fashion, and technology.